PwC Canada acquires property tax consultancy Equitable Value

24 January 2024 1 min. read
More news on

PwC Canada has acquired Equitable Value Inc., a Toronto-based property tax and valuation consulting firm.

Founded in 2011 by Jeff Grad, Equitable Value provides valuation, property tax, and assessment management services to commercial property owners and occupiers. The firm helps clients minimize tax and maximize returns on properties in multi-residential, office, commercial, and industrial categories.

Equitable Value has 12 employees listed on LinkedIn, with a team consisting of certified appraisers, accountants, surveyors, business valuators, and engineers.

“Our team is thrilled to join PwC Canada and contribute to the growth and success of the firm across the country. PwC's scale, expertise in emerging technologies, and our knowledge of the various municipal and provincial statutes and regulations, along with the commercial property market will open new opportunities for all of us,” said Grad, who joins PwC as a partner. He brings 20+ years of professional services experience with a focus on property tax consulting and advisory services.PwC Canada acquires property tax consultancy Equitable ValueBefore founding his company, Grad was a managing director in the property tax and assessment services practice of AEC International. He previously worked in PwC’s business valuation practice and was a tax specialist at KPMG.

The Equitable Value acquisition will expand PwC’s specialized tax services with a new property tax practice.

“We are thrilled to welcome the Equitable Value team to PwC Canada. By joining forces with this team, we are enhancing our expertise in commercial property tax consulting, managed services and real estate valuations and increasing our footprint to offer our clients more integrated and customized services," said Dean Landry, national tax leader at PwC Canada.

The Big Four accountancy has more than 9,000 employees across Canada.