Battery company GBLT taps Virtus Advisory for strategic communications

GBLT Corp. (TSXV: GBLT), a Dueren, Germany-based lighting and battery company, has retained Virtus Advisory Group, a Toronto-based consulting firm, to create and implement a strategic corporate communications program to increase the company’s visibility with stakeholders and investors in Canada.

GBLT is the official licensee of Polaroid LED and other lighting technology, Polaroid residential and mobile energy storage systems, and AgfaPhoto batteries. The firm also offers private label battery and LED technology, using the same factories as well-known A-brand manufacturers.

GBLT, through its operating company GBT GmbH, wants to capitalize on the growth of stationary and mobile lithium storage market, which is projected to reach US$8.54 billion by 2023, as well as the LED lighting products market, which is expected to reach US$110 billion this year. Through its licensing agreement with Polaroid, the company believes it can offer a brand alternative to Philips, Osram, and GE.

GBT is currently focused on launching its line of energy storage products in Europe and North America, while pursuing large commercial lighting projects.
"GBLT has performed extremely well over the past several quarters, however our story has not been communicated to Canadian audiences effectively to date," said Dr. Thilo Senst, CEO of GBLT. "We have engaged Virtus Advisory to share the GBLT story with their extensive network of Canadian investors throughout the country and are confident that their efforts will translate into a larger audience of investors that will recognize the vast market opportunity we are pursuing."

As part of the consulting engagement, Virtus will receive a monthly fee of $10,000, as well as a grant of incentive stock options.

Virtus is a boutique consulting firm that was founded in 2013 by Babak Pedram. The Toronto firm delivers business consulting, capital markets, and investor relation services – providing access to a network of investors and capital markets professionals in Canada and the US.

Pedram has supported numerous public and private companies across North America and Europe as an investment banker and investor relations professional. He previously worked in investor relations at TMX Equicom (now National Capital Markets) and in investment banking at Thenberg AB. Prior to that, Pedram was a market research analyst at Congrex Group and a market analyst at World Trade Group.