Phoenix Consulting joins WBE Canada to advance inclusive growth and business practices

The Canadian business of Phoenix Consulting has joined the Women Business Enterprises Canada Council (WBE Canada) as a corporate member, reinforcing its commitment to advancing supplier diversity and inclusive business practices across the country.

Phoenix Consulting is a Middle East headquartered consulting firm specializing in human capital advisory and solutions. The firm operates several offices across the Middle East, with Canada and the United Kingdom serving as its key hubs outside the region.

Led by Daisy Abou Jaoude, the Canadian office supports clients across Canada and the wider North American region.

Commenting on the partnership with WBE Canada, Daisy said: “Joining WBE Canada reflects our strong belief that inclusive business practices and diverse supplier networks are essential to long-term success. We are excited to collaborate with like-minded organizations and contribute our HR expertise to help businesses grow, transform, and thrive.”

Based in Toronto, WBE Canada is a non-profit organization dedicated to supporting and certifying women-owned businesses, connecting them with corporate and government procurement opportunities. Through its network, the organization plays a key role in fostering a more diverse and equitable business landscape.

By becoming a Corporate Member, Phoenix Consulting becomes an active partner supporting WBE Canada’s mission. The role empowers the consulting firm to contribute to initiatives that empower underrepresented businesses while promoting inclusive procurement ecosystems.

Organizations part of WBE Canada can meanwhile benefit from Phoenix Consulting’s expertise in HR consulting and talent management, including organizational development, leadership assessments, and psychometric tools. Its services have been designed to enhance hiring, employee development, and overall workforce performance.

“This partnership brings together WBE Canada’s commitment to supplier diversity and Phoenix Consulting’s people-centric approach. Together, we are creating new opportunities for organizations to access strategic expertise, strengthen networks, and build resilient, future-ready businesses.”