CGI refreshes brand identity on 45th anniversary
CGI, a Montreal-headquartered IT consultancy, has refreshed its brand identity on the occasion of its 45th anniversary.
The company’s main logo remains the standard red, sans-serif “CGI.” However, the firm now has an alternate logo incorporating the new red-to-dark purple color gradient theme visible throughout the firm’s updated website. The red-to-dark purple color gradient is reminiscent of the current Instagram logo.
The slightly more colorful refresh steps away from the previous website’s emphasis on solid red to a focus on shades of purple.
CGI also launched a new tagline – “Insights you can act on” – which the firms says is a representation of its “deep knowledge of clients’ industries” and its ability to help clients achieve business outcomes.
The firm unveiled a minute-long brand video, featuring alternating clips of smiling and inspired technology consultants, their clients, and a range of forward-facing industries, including an automated manufacturing plant, wind turbines, a drone-assisted farm field, vaccine manufacturing, solar panels, and paying for something with a smartwatch. The video finishes with a zoomed out shot of a triumphant person standing atop a mountain peak, zooms out further to a satellite shot of Earth, and then ends with the old, red CGI logo on a white background.
A voiceover narrates the text below:
“Business success isn’t just about where you’ll go and how you’ll get there, it’s about who you’ll team with. That’s why we’re here: to be relied on as your resourceful partner.
We’re here to help – providing valuable insights to deliver positive outcomes.
We’re here to build – growing trusted relationships as a business enabler and caring neighbour.
We’re here to last and lead – united by a dream, driven by our ownership culture.
We are committed to making our story about you and your successful journey.
We are CGI. Delivering insights you can act on.”
Aside from coinciding with CGI entering its 45th year of operation, the brand refresh arrives at the launch of the firm’s 2021 “Voice of our Clients” initiative, an annual analysis of business and IT priorities and best practices. The annual report in the last five years has conducted more than 6,500 interviews with business and IT executives, and has collected more than 1 million data points from organizations with a combined 27 million employees.
This year’s edition will shed further light on the actions being taken to accelerate digital strategies amid the Covid-19 pandemic.
"Today's brand refresh launch recognizes CGI's position as a leading advisor to clients, and our commitment to putting their aspirations at the center of our services," said Julie Godin, co-chair of the board and EVP of strategic planning and corporate development. "This year, CGI will mark its 45th anniversary. With the refresh of our brand identity including new tagline, we reinforce our rich history as a leading IT and business consulting services firm, our deep knowledge-base of client insights, and the collective expertise of our 76,000 consultants and professionals located in 400 locations worldwide."
