PureFacts acquires Salesforce consultancy VennScience

11 May 2020 Consulting.ca 2 min. read
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Toronto-based wealthtech firm PureFacts has acquired VennScience, a New Hampshire-based Saleforce consulting firm.

PureFacts was founded in 2010 and delivers a full suite of wealth management software, consulting, and custom digital solutions for financial services. The company’s solutions help financial services clients increase productivity, reduce costs, and create a better customer journey.

The firm provides wealth management solutions to financial services firms in Canada, the US, UK, and the Caribbean. PureFacts has worked with leading companies such as BMO, TD Bank, Scotiabank, National Bank, and Manulife.

The VennScience acquisition will allow PureFacts to better support wealth firms with addressing their client needs through Salesforce, the leading customer relationship management solution. The move also allows PureFacts to gain a presence in key US markets.

PureFacts acquires Salesforce consultancy VennScience Founded in 2013, VennScience is a Salesforce Silver Consulting partner, helping clients across a range of industries implement cloud CRM software to improve efficiency and drive more meaningful relationships with customers. The firm has worked with companies such as Planet Fitness, Liberty Mutual Insurance, Forbes, and SAP.

Based in Portsmouth, New Hampshire, VennScience primarily serves customers in Boston, New York City, and the wider Northeast.

“We were looking for an exceptional partner to help us achieve our geographic expansion goals, but they had to be as passionate about client success as we are,” said Robert Madej, PureFacts CEO. “VennScience had everything we were looking for: technical expertise, business acumen, a track record of driving continuous innovation on the Salesforce platform, and a shared client-centric approach to problem solving. We’re excited to combine the great people and strengths from our two firms.”

PureFacts related in a press release that it will seek to leverage cross-selling opportunities and efficiencies such as shared services, as well as a shared North American sales teams.

“We’ve always been hyper-focused on providing an elite level of value to our customers,” said Mike McCann, president of VennScience. “Joining forces with PureFacts expands the ways we can help our customers solve their biggest challenges and support their growth.”

Salesforce consultancies have been a hot commodity in recent months, with Cognizant purchasing Lev and Code Zero, and Infosys buying Simplus. Demand for Salesforce consultants has meanwhile caused Deloitte to recently introduce a new virtual opportunity for college students to build Salesforce customer relationship management and consulting skills.