Warren Smagaren Consulting advising Good Earth Coffeehouse on Ontario expansion

21 May 2024 Consulting.ca 2 min. read
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Warren Smagaren Consulting, a Toronto-based real estate consulting firm, is advising Good Earth Coffeehouse on its expansion plans in Ontario.

Good Earth launched its first coffee shop in Calgary in 1991 and today has 60 locations across Alberta, BC, Saskatchewan, Manitoba, and Ontario. The company currently has seven Ontario locations across the Greater Toronto Area, Kitchener, and Sudbury, primarily situated in hospitals and Indigo Chapters retail outlets.

Warren Smagaren Consulting will advise Good Earth on expanding its Ontario presence in key sectors such as post-secondary schools and hospitals, as well as in traditional retail spaces such as office complexes, street locations, malls, and strip plazas.

The boutique consultancy will leverage its expertise in development and strategic planning to identify prime locations for expansion and source area and master developers in Ontario to facilitate franchise growth.

Warren Smagaren Consulting advising Good Earth Coffeehouse on Ontario expansion

“Partnering with Warren Smagaren Consulting marks a significant step forward for Good Earth Coffeehouse as we accelerate our growth trajectory in Ontario,” said Michael Going, founder and CEO of Good Earth Coffeehouse. "Warren's extensive experience and deep understanding of the Ontario market will be instrumental in guiding our grow strategy, particularly in key sectors such as education, healthcare, and retail. We look forward to creating meaningful connections with communities across Ontario, bringing our unique coffeehouse experience to even more Canadians."

Warren Smagaren, founder and lead consultant, is a real estate and retail strategist with 25 years of experience. He has supported over 150 retailers and real estate owners, developers, and institutional land owners with building and executing strategies for growth, divestiture, renegotiation, and asset value improvement programs.

Warren Smagaren Consulting has five team members, according to its website, and provides an array of tenant services, landlord services, and human resources services.