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Kantar Group |
Global news | Media
An overview of Kantar Group global news:
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India
Kantar and VTION team up to gauge OTT consumption in India
Global marketing consultancy Kantar is looking to monitor over the top (OTT) content consumption in the Indian market, evidenced by its new partnership with analytics firm VTION.
20 November 2019
United Kingdom
Merger of four firms sees Kantar Consulting take fight to consulting industry
The advertising industry has been repeatedly warned that large consulting firms are gunning for its market share in recent months, with heavyweights such as Deloitte and Accenture buying up smaller a
12 January 2018
More Kantar Group news
Kantar launches Media & Analytics practice, adds two leaders
Kantar Insights Canada, part of Kantar – WPP’s data, insight, and consulting wing – has launched a Media & Analytics practice which will use audience measurement, digital measurement, and analytics t
09 November 2018
Fake news is causing some Canadians to lose trust in mainstream sources
A new study from research and consulting firms Vividata and Kantar has found 28% of Canadians say their trust in mainstream sources has suffered because of fake news.
27 July 2018