Trindent Consulting adds Bob Baird and Bruce Stroever to advisory board

22 January 2019 3 min. read
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Toronto-based management consultancy Trindent Consulting has added two experienced executives to their advisory board. Bob Baird (oil & gas) and Bruce Stroever (healthcare) both have over three decades of experience in their respective industries.

Founded in 2008 and based in Toronto, Trindent is a fast-growing consultancy that provides performance improvement services to clients in the energy, healthcare, and financial services industries. According to the firm, its unique improvement approach can yield between 500 and 1500% in ROI within one year. The firm has particular expertise in solving business problems linked to process, management tool, or behaviour-related performance barriers.

Trindent has completed over 300 client projects across 3 continents. The firm has been named a Profit 500 Canada Fastest-Growing Company every year since 2014. Aside from its Toronto headquarters, Trindent Consulting has offices in Montreal, Atlanta, Tokyo, and Hong Kong.

The high-growth, privately held consulting firm will be adding a pair of executives from the oil & gas and healthcare industries to its Advisory Board. The industry experts on Trindent’s advisory board – currently including Shane Kelly, Oscar Zimmerman, Paul Meade-Clift, and Stephan Rajotte – provide non-binding strategic advice to management.Trindent Consulting adds Bob Baird and Bruce Stroever to advisory boardBob Baird boasts over 36 years of experience in the oil & gas industry, while Bruce Stroever has over 47 years of product development and general management experience in medical devices and orthobiologics.

"On behalf of Trindent's management team, we are both honoured and excited to welcome Bob and Bruce to our Advisory Board," said Trindent President Adrian Travis. "Bob and Bruce have been leading executives in their fields and will be a great resource for Trindent."

Seasoned energy industry exec Bob Baird has been Senior Vice President, Downstream at Husky Energy, since 2012. Before that, he served as VP, Downstream and VP, Upgrading and Refining (Canada).

Prior to Husky, Baird held numerous leadership roles at Shell Canada, including VP of Business Development, VP of Strategy and Business Growth, and GM of the Montreal Refinery. He holds a bachelor’s degree in mechanical engineering from Concordia University, as well as a Management Certificate from IMD in Lausanne, Switzerland.

"As a former client of Trindent, I know first-hand the results that Trindent has achieved in our industry," commented Baird. "I'm excited to join the Advisory Board and be a part of this Canadian business success story."

Bruce Stroever recently retired from the position of President/CEO of the Musculoskeletal Transplant foundation, a role he held for over 20 years. He joined the organization in 1988 as General Manager, was appointed President in 1992, and then also CEO in 1996. Under Stroever’s leadership, the firm became the largest tissue bank in the world, employing over 1000 people and generating annual revenues in excess of $400 million.

Stroever is currently a board member of biotech firm Bone Biologics, and an advisory board member of the Engineering School at Stevens Institute of Technology. He holds a bachelor of engineering from the Stevens Institute of Technology, as well as a master’s degree in bioengineering and biomedical engineering from Columbia University.

"Like Bob, I am also a former client of Trindent," remarked Stroever. "I look forward to joining the other Advisory Board members and Trindent's management team in continuing to build this firm."

Trindent President Adrian Travis highlighted that the two new appointments are a testament to the firm’s client-centered approach. “As former clients themselves, they have the unique perspective of understanding and experiencing first-hand our passion for solving our clients' most complex business problems.”

“We are fortunate to have Bob and Bruce join our Advisory Board and are fortunate to have their expertise and guidance as we move forward as a firm," he concluded.