Publicis acquires artificial intelligence consultancy Moov AI

Publicis Groupe, a Paris-based marketing and communications firm, has agreed to acquire Moov AI, a Montreal-based artificial intelligence consulting firm.

Founded in 2018, Moov AI has over 60 AI-dedicated experts, including data scientists, data developers, strategic advisors, and project managers.

The firm has practices in AI strategy, solutions, training, and business intelligence. Moov AI helps clients build custom data and AI solutions that automate processes and improve productivity, with a solutions suite that spans warehouse product management, marketing operations, consumer delivery, and more.

The firm has more than 100 clients in Canada.

Upon closure of the transaction, Moov AI will become a practice within Publicis Groupe Canada. Moov AI’s leadership will report to Duncan Bruce, president and CEO of Publicis Canada.

“For years, we've helped manage our clients' brands and business outcomes through marketing, advertising, technology, and strategic positioning—both for the company and the brand,” Bruce said. “With Moov AI, we take this partnership even further, driving tangible business impact and outcomes by enhancing client operations and productivity through concrete AI solutions.”

Publicis in a press release said Moov Ai will serve as complementary offering to CoreAI for clients in North America. CoreAI is a generative AI tool Publicis began engineering in 2023, which draws on the firm’s extensive data troves to provide support in insights, media, creative and production, and software and operations.

"Since day one at Moov AI, we have supported our clients in their transformation with solutions that drive productivity, efficiency, and cost reduction—always with a no-BS approach,” said Dominic Danis, president and co-founder of Moov AI. “Now, with more resources and access to an exceptional data foundation, we are poised to do this at an even greater scale, reaching a broader client base and delivering even more impactful results."

Publicis has more than 100,000 people worldwide. The company’s sub-brands include digital consulting firm Publicis Sapient.