Plus Company acquires martech consultancy Munvo

Plus Company, a Quebec City-headquartered advertising agency network, has acquired Munvo, a Montreal-based marketing technology consulting firm.

Founded in 2005, Munvo provides martech-focused services in implementation, transformation, operations, and data and analytics. The firm also develops products, connectors, and accelerators for Adobe, Unica, and SAS platforms.

Munvo works with Fortune 500 clients in a range of industries. The firm has over 120 employees across Canada, the US, and Africa.

“Munvo’s expertise in marketing technology and enterprise platforms will enhance our offerings in platform-driven thinking for our current and future client’s business needs, and furthers our mission of being partners in possibility,” said Mélanie Dunn, president of Plus Company Canada.

Founded in 2021, Plus Company’s network has 24 agencies and 3,000+ people spanning North America, Europe, the Middle East, and Asia-Pacific. Its notable companies include Cossette, We Are Social, and Jungle Media.

“We are excited to join the Plus Company network,” said Nabil Taydi, president of Munvo. “Our depth of expertise, passion, and global roster of clients will be a significant asset to Plus Company and its clients, and we look forward to collaborating with complementary agencies within the network.”

The transaction officially closed recently. Munvo will retain its leadership, staff, and client roster.