Australian coaching consultancy Ignite Purpose expands to Canada and UK

26 April 2023 2 min. read
More news on

Ignite Purpose, a Sydney-based training and coaching consulting firm, has expanded into Canada and the UK.

The firm, which was founded in 2012 by CEO Christina Foxwell, has appointed Chrissy Cordingley as managing director of Ignite Purpose Canada and Paul Taljaard as managing director of Ignite Purpose UK.

The expansion comes in response to a “strong market need” and “strong levels of enquiry” in Canada and the UK, the firm said in a press release.

Cordingley brings more than a decade of experience in health and safety training, transformation coaching, and sales. She was previously an independent transformation coaching consultant, a safety and health advisor at DealerPilot HR, and a trainer at Safety Services Manitoba. Cordingley is based in Winnipeg.

“I am thrilled to be representing the Ignite Purpose brand in Canada. We need Ignite Purpose’s innovative work here and I believe our approach and the way we work will resonate with the Canadian people,” Cordingley said. “Our work will help employees build purpose, meaning, and communities in their workplace and support leaders and organizations in building cultures that deliver connection, passion, and performance. We have already started running our first program and look forward to continuing the work that Christina Foxwell and her Ignite Purpose team in Australia have trailblazed.”

Australian coaching consultancy Ignite Purpose expands to Canada and UK

Ignite Purpose has a team of 15 people – including the new managing directors. The firm provides performance improvement solutions comprising business simulations, discovery learning, behaviour profiling, customized training programs, assessment tools, and coaching. Ignite Purpose is the sole Antipodean distribution partner for Silega Global business simulations, which provide training modules across leadership, accounting, finance, sales, talent management, and change management, among other areas.

“Organizations across the world are struggling to reunite their workforces and work towards common goals and corporate values. They are trying to recover from the pandemic and find a way forward with people who are still working in a fragmented and hybrid manner. With macro pressures creating micro issues in workplaces and in homes, pressure and strain is rising and productivity is suffering,” Foxwell said.

“People are the heartbeat of any organization and it is time to help people connect to themselves, rewire their thinking, find a way to be connected and create a community in workplaces. People need coaching, support, and the clarity to be the solution.”