Diabsolut acquires Salesforce consultancy Emelar

Diabsolut, a Montreal-based Salesforce consulting firm, has acquired Emelar, a Madison, Wisconsin-based Salesforce consultancy.

Founded in 2016, Emelar is a Salesforce Consulting Partner with a specialization in cash-price-quote (CPQ) and field service management. The firm focuses on supporting manufacturing companies and has approximately 13 people, according to LinkedIn.

Diabsolut’s acquisition of Emelar will boost the firm’s US footprint and client roster. It will also expand the firm’s capabilities in serving manufacturing clients.

"We are elated to have found an organization like Emelar, who is so closely aligned with our culture and dedication for delivering customer success," said Elie Hossari, president of Diabsolut. "We're also excited to put Emelar's manufacturing experience together with our enterprise experience, to continue to grow our capabilities in the Manufacturing, Automotive, and Energy segment, and add a pool of high quality senior technical resources with specialties in Manufacturing, Revenue Cloud, CPQ, and Billing.”The deal follows Diabsolut’s 2021 acquisition of Foundry52, a San Francisco Bay Area-based provider of Salesforce lead-to-cash consulting services. The deal added approximately 25 people.

Founded in 2000, Diabsolut is a Salesforce Summit Consulting Partner and a FinancialForce Partner. The firm provides strategy, implementation, and support services for Salesforce, field service, revenue, and higher education solutions throughout North America. Diabsolut has over 100 people and offices in Montreal and Toronto, according to LinkedIn.

“Our combined commitment to client empowerment will provide clients with even deeper Salesforce expertise, particularly Salesforce Field Service, additional experience and capabilities with enterprise clients, and the ability to provide FinancialForce solutions across new verticals," said Jesse Theiler, founder and CEO of Emelar. "We're eager to bring our CPQ expertise and deep manufacturing sector experience to Diabsolut."

Diabsolut was advised on the deal by Tequity, a Toronto-based M&A consulting firm specializing in the enterprise IT sector. Tequity also previously advised Diabsolut on the Foundry52 acquisition.