Optimus SBR acquires data consultancy Unilytics

24 June 2021 Consulting.ca 2 min. read
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Optimus SBR, a Toronto-based management consulting firm, has acquired Unilytics, a Toronto-based consultancy specializing in business intelligence and analytics.

Founded in 2001, Unilytics provides business intelligence (BI) services to help clients turn data into actionable insights. The firm uses leading products such as Tableau, Power BI, and Alteryx to build end-to-end BI reporting systems, connecting data sources into a unified reporting database and then outputting insightful dashboards.

Unilytics’ services suite includes data preparation, warehousing, creation, and enrichment, as well as training. The company, which has approximately a dozen employees according to LinkedIn, has worked with major companies such as Canadian Tire, Bayer, Desjardins, and Accenture.

Optimus SBR’s acquisition of Unilytics will bolster the firm’s data and analytics consulting offering. The deal marks the Toronto company’s seventh acquisition since its founding.

Optimus SBR acquires data consultancy Unilytics

Launched in 2010 through the combination of Optimus Consulting Group, Kemerer Group, and SBR Global, Optimus SBR has rapidly grown from 30 to more than 150 employees. The firm has been named a Fastest Growing Company in Canada for the last eight years and has been recognized as one of the Best Workplaces in Canada for three consecutive years.

Optimus SBR provides consulting in strategy, process management, program and project management, data and analytics, change management, human capital, and learning.

"I am very excited about the continued evolution of the Unilytics story. Optimus SBR shares our entrepreneurial spirit, and their bold, can-do attitude is a strong match to how we have provided clients with value," said Peder Enhorning, president and CEO of Unilytics.

The company also announced the formal launch of its technology practice, which supports clients with technology strategy and transformation, program and project management, and IT procurement, among other areas. Optimus has hired Doug Wilson, formerly of IT consultancy CGI and TD Bank, to lead the new practice.

The pandemic has boosted organizational demand for digital and technology consulting services, as companies and government agencies contend with an increasing need for digital infrastructure, service delivery, and digitally enhanced business models.

"While we have always offered some technology capabilities, we felt it critical that we expand our official offering of technology services,” said Kevin Gauci, founder and CEO of Optimus.