Hill+Knowlton Strategies adds virtual training to offering

15 June 2020 Consulting.ca

Hill+Knowlton Strategies (H+K), a public relations and public affairs consultancy, has expanded its Knowledge+ training offering by adding modules on effective communications in a virtual setting, and by making all training modules available to clients virtually.

Covid-19 has shifted many businesses to virtual and remote work. Many companies need help figuring out how to manage their organizations effectively in the new virtual context, and consulting firms are eager to help them refine their processes. In light of the current social distancing imperatives, consulting firms are likewise modifying their work to be delivered digitally.

Training and education is one consulting area which converts fairly naturally to a virtual environment, with a long history of digital learning well before the Covid-19 pandemic elevated its profile due to widespread closure of schools and colleges.

Hill+Knowlton Strategies adds virtual training to offering

"At H+K, we're helping clients adapt to this new way of working by embedding specialized virtual training into our extensive training offering," said Mary Keating, national training lead at Hill+Knowlton Strategies. "We're preparing clients for the current realities of virtual interviews, presentations and meetings, ensuring they have the adapted skills needed for success."

H+K’s Knowledge+ training program combines academic knowledge with industry best practice, delivered by trainers with expertise in public and government relations, media, messaging, public speaking, and stakeholder relations.

The firm can conduct an audit to identify skills gaps, and then build up capacity with a wide range of courses.

The company’s training curriculum focuses on spokersperson training (media interviews, presentations), executive coaching (leadership presence, town halls, boards), and high-stakes communications (change and crisis communications).

H+K has eight offices in Canada, as well as offices in more than 40 countries, and works with clients in a broad range of industries. It is a part of marketing, advertising, and public relations giant WPP.


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