Morneau Shepell tapped to provide digital mental health support in Manitoba

30 March 2020 Consulting.ca

HR consultancy Morneau Shepell has been selected by the Government of Manitoba to provide its internet-based cognitive behavioural therapy (iCBT) program to Manitobans age 16 and older, as the province seeks to address anxiety caused by Covid-19.

Morneau Shepell’s iCBT program is a therapist-guided digital program which addresses anxiety symptoms stemming from aspects of the Covid-19 pandemic, including uncertainty, social isolation, caring for family and community members, information overload, and stress management. Professional therapists guide participants through the program’s modules, providing support and asking precise questions.

"The combination of online modules and ongoing guidance and support from a therapist is what drives the clinical efficacy of the program," said Nigel Branker, president, health and productivity solutions. "People complete the modules at their own pace, while the therapist monitors progress, and regularly checks in along the way. This structured approach can help create a sense of normalcy in these otherwise uncertain times."

Morneau Shepell tapped to provide digital mental health support in Manitoba

Morneau Shepell, a Toronto-based provider of technology-enabled wellbeing services, launched the program earlier this month. The company has a network of thousands of therapists, and employs approximately 6,000 people.

Manitoba will offer the iCBT program as a complement to other crisis support provided by mental health organizations funded by the provincial government.

“During this time, people's mental health and well-being is strained due to the many necessary changes to our lives, high anxiety and an increased risk of isolation given physical distancing practices. It's more important now than ever to focus on mental health and overall well-being," said Stephen Liptrap, president and chief executive officer. "We are pleased to partner with the Government of Manitoba to offer mental health support to Manitobans, and encourage all those who need help to seek support."

The company earlier this month sold off its benefits consulting practice to Hub International in a deal valued at $70 million.


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