IDC MarketScape tags Accenture as leader in Canadian digital business services

24 April 2019 3 min. read
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Accenture has been named the top performer in market intelligence firm IDC’s assessment of the Canadian digital services market.

Digital transformation (DX) has become a key battleground for IT and consulting firms, as they stake a claim to the lucrative and growing business services area. Everyone wants a piece, from the Big Four to big IT consultancies, strategy firms, and digital agencies.

There is strong demand for DX services, with more than 60% of medium and large companies in Canada having used external consultants on digital strategy, according to IDC. As such, many companies have seen the value of DX, and its centrality to driving long-term viability.

With so many players in the highly competitive DX market, which have managed to make the most attractive offering so far?

The IDC MarketScape: Canadian Digital Business Services 2019 Vendor Assessment analyzed eight firms with business transformation services ranging from digital strategy consulting and digital agency services to tech implementation, cloud, AI, and robotics process automation. The evaluation included quantitative and qualitative measures that explained a vendor’s current and future success in Canada.

IDC MarketScape tags Accenture as leader in Canadian digital business services

Accenture came out ahead as the top leader in capabilities, strategy, and size. The management and technology consulting giant was followed by IBM iX, Publicis.Sapient, Deloitte, and PwC Canada in the “leaders” segment. The IDC analysis placed EY, AppCentrica, and Capgemini in the “major players” segment.

“We are proud of this recognition as a leader helping our clients drive business transformation, as we bring the best of our diverse talent together to help our clients be the disrupters, not the disrupted,” Jeffrey Russell, senior managing director and president of Accenture in Canada, said.

According to the report, Accenture was an early mover in the digital services market, recognizing its transformative potential at an early stage and adapting its business model to accentuate digital offerings. The firm has also aggressively pursued expansion in complementary areas, such as the digital agencies it has rapidly added to build the Accenture Interactive business.

The IDC report found that Canadian businesses view Accenture Digital as having a number of strengths, including its leveraging of local and global staff, its ability to meet timelines and transfer project knowledge to clients, and its provision of business process insights. The report notes that organizations should consider Accenture when they need to complete large, complex, and integrated DX projects.

"Accenture is well positioned to help Canadian companies and organizations transform their businesses in order to compete globally," Jim Westcott, research manager, Canadian application solutions, IDC, said. "Accenture helps them innovate, improve efficiencies and stay competitive in a fast-moving global environment."

Related: Accenture allies with fintech firm Zafin, acquires professional services assets