PwC | News | Marketing

An overview of PwC news in Canada:

PwC launches new brand positioning and 'So You Can' campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025

More PwC news

PwC Canada elects Domenic Marino as next CEO PwC Canada’s partnership group has elected Domenic Marino as the firm’s senior partner and CEO, effective July 1, 2026.
09 March 2026
PwC Canada launches new AI governance certification solution PwC Canada has launched a certification solution for the new ISO 42001 AI management standard.
16 February 2026
Canadian companies falling behind on AI governance Canadian firms have a significant gap between their strategic artificial intelligence ambitions and their operational governance, according to PwC Canada’s “Trust in AI” report.
10 February 2026
Canadian CEO confidence wanes, finds PwC report Canadian chief executive officer confidence has broken from more optimistic sentiment globally, according to PwC’s 29th annual Global CEO Survey.
23 January 2026

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